If you are planning to hire an SEO company to optimize your website or blog, it’s important that you are acutely aware of the services that the companies offer. This way, you will know what to expect. However, you need to keep in mind that not all SEO companies provide similar services. With that said, you have to take the time to determine exactly what you need to be accomplished before you start looking for a firm. Use these as your guide to finding the right company for your website.
Main services
On-site optimization
In the simplest of terms, this is composed of the strat
egies that are implemented on the website itself. That said, the firm should have access to your website and its content so that they can implement the optimization plan. This plan would include tactics like keyword research, keyword tagging, and content marketing. Your website should contain the right amount of keywords and phrases to help the search engines determine what it’s all about. On-site optimization also involves designing the website using a program or script that’s easy to crawl and read.
Link building
As the term implies, this is about creating outbound links to other websites that point directly to your website. This is critical because search engines like Google and Bing consider the number of links pointing to a website as a factor in determining the quality and reliability of the website.
Generally speaking, if your website has a lot more links pointing to it compared to your competitors, you will likely be ranked higher in the search engine results. However, you should also understand that the search engines also consider the quality of the links. In essence, a link coming from a reputable website is more valuable than two or three links from obscure internet sites.
Social media marketing
Most SEO c
ompanies these days also offer social media services for the simple reason that social networking sites like Facebook, Twitter, and Instagram have immensely grown in popularity during the last several years. Search engines have also directly stated that social media chatter around a particular website is also considered in determining the rankings of websites in the search results.
These are the main services of an SEO company. If you are planning to hire one of these companies to optimize your website, make sure that they offer these services.
